Made with Mustard

Logo Design, Branding

Made with Mustard has one goal: to make high-quality games that target non-gamers. The logo, accordingly, needs to strike a friendly and unassuming note. It also needed to be anchored around a familiar image, something already recognizable to most people sporting an iPhone.

I also really like mustard.

For this project, I designed 5 different takes on the fundamental logo for the brand. The clear winner turned out to be the last one made. The iconic bottle shape takes me back to days spent performing (poorly) on the baseball field, and it's partnered with a chunky, casual font.